Chocoholics around the world easily recognize Ritter Sport because of its packaging -- the distinctive square shape and use of a bright color palette. Each color stands for a different chocolate variety (there are 25 of them), and each 100 gm square-shaped bar is divided into 16 smaller squares, making a four-by-four pack.
Quadratisch. Praktisch. Gut.
The flagship store, Bunte Schokowelt (Colorful World of Chocolate), plays with these two visual elements, making them into an eye-catching display theme. Brightly colored quadrants are a repeated motif: whether in wall design, the form of storage shelves or the surfaces of lounge tables. There is a designer chic to Bunte Schokowelt. It may dare to be square, but this is one cool store.
Mmmm-elted Chocolate
At the chocolateria on the ground floor you can order one of several varieties of hot chocolate: melted Ritter Sport with foamed milk or with a dash of espresso or pinch of cinnamon. A mug of their melted Mousse au Chocolat (as rich as a dessert) will make you forget the snow outside in a few delirious minutes.
The chocolatier will also make up an individual chocolate bar by adding your combination of ingredients from the array on offer, including anis, strawberry, chili, marshmallows, puffed rice and peppermint. If you're looking for an original gift idea, try making your own chocolate creation.
On the first floor, the Chocolate Path is a multi-media museum display that traces the journey of chocolate from the cocoa bean to the familiar snappy, wrapped quadrant. A short film (worth the watch) takes you through the history of the Ritter Sport company (English version on headphones), and an interactive screen shows you Ritter Sport television ads through the decades -- an interesting highlight since Ritter Sport made the very first countrywide television commercial back in 1970.
Choco-Workshop
An innovative feature is the chocolate workshop in the basement, where kids (no adults allowed) can learn about their favorite food group and even make their own chocolate bar and candy wrapper. An excellent idea to keep kids engrossed in a useful activity -- I'm adding this to my Berlin for Kids Tour for my nephew (7) -- but remember to book online ahead of time, as I'm sure this is going to be popular with school groups.
Quality. Chocolate. Squared.
By the way, do you know what sports have to do with Ritter chocolate?
The idea came from the wife of Alfred Ritter, the company's founder. Clara Göttle noticed at a soccer game (her eye was clearly not on the ball) that men made a mess of chocolate bars crammed into the pockets of their sports jackets. Why not make a chocolate that fits into every jacket pocket but that weighs the same as the long rectangular bar, she thought? A handy candy, in other words. The idea was a hit.
Clara had her eye on the ball, after all.
Bunte Schokowelt opened on January 15 at Französischestr. 24, 10117 Berlin, in the Gendarmenmarkt square (U6, Französischestr.). The store is in a historic building, 1000 square meters in area and on three levels.
Opening hours are: Monday through Thursday: 10:00 am to 8 pm; Friday and Saturday: 10:00 am to 10:00 pm, and Sunday: 10:00 am to 6 pm. Entrance is free. The chocolate workshop is 75 minutes long and costs 8 EUR per participant. The age group is 7-18 (except for kindergarten classes).
Lots more information is available on the company's very cool website at www.ritter-sport.com
Quadratisch. Praktisch. Gut.
The flagship store, Bunte Schokowelt (Colorful World of Chocolate), plays with these two visual elements, making them into an eye-catching display theme. Brightly colored quadrants are a repeated motif: whether in wall design, the form of storage shelves or the surfaces of lounge tables. There is a designer chic to Bunte Schokowelt. It may dare to be square, but this is one cool store.
Mmmm-elted Chocolate
At the chocolateria on the ground floor you can order one of several varieties of hot chocolate: melted Ritter Sport with foamed milk or with a dash of espresso or pinch of cinnamon. A mug of their melted Mousse au Chocolat (as rich as a dessert) will make you forget the snow outside in a few delirious minutes.
The chocolatier will also make up an individual chocolate bar by adding your combination of ingredients from the array on offer, including anis, strawberry, chili, marshmallows, puffed rice and peppermint. If you're looking for an original gift idea, try making your own chocolate creation.
On the first floor, the Chocolate Path is a multi-media museum display that traces the journey of chocolate from the cocoa bean to the familiar snappy, wrapped quadrant. A short film (worth the watch) takes you through the history of the Ritter Sport company (English version on headphones), and an interactive screen shows you Ritter Sport television ads through the decades -- an interesting highlight since Ritter Sport made the very first countrywide television commercial back in 1970.
Choco-Workshop
An innovative feature is the chocolate workshop in the basement, where kids (no adults allowed) can learn about their favorite food group and even make their own chocolate bar and candy wrapper. An excellent idea to keep kids engrossed in a useful activity -- I'm adding this to my Berlin for Kids Tour for my nephew (7) -- but remember to book online ahead of time, as I'm sure this is going to be popular with school groups.
Quality. Chocolate. Squared.
By the way, do you know what sports have to do with Ritter chocolate?
The idea came from the wife of Alfred Ritter, the company's founder. Clara Göttle noticed at a soccer game (her eye was clearly not on the ball) that men made a mess of chocolate bars crammed into the pockets of their sports jackets. Why not make a chocolate that fits into every jacket pocket but that weighs the same as the long rectangular bar, she thought? A handy candy, in other words. The idea was a hit.
Clara had her eye on the ball, after all.
Bunte Schokowelt opened on January 15 at Französischestr. 24, 10117 Berlin, in the Gendarmenmarkt square (U6, Französischestr.). The store is in a historic building, 1000 square meters in area and on three levels.
Opening hours are: Monday through Thursday: 10:00 am to 8 pm; Friday and Saturday: 10:00 am to 10:00 pm, and Sunday: 10:00 am to 6 pm. Entrance is free. The chocolate workshop is 75 minutes long and costs 8 EUR per participant. The age group is 7-18 (except for kindergarten classes).
Lots more information is available on the company's very cool website at www.ritter-sport.com
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